Before you select your webinar topic it is crucial to consider the initial entry in the list of important webinar statistics: webinar participants prefer to attend webinars which run between thirty and forty minutes long. This means that you should plan to run your webinar for at least one hour, but two hours may be even more beneficial. Why is this so? Simply because the longer the webinar, the more people are exposed to your message, and more people will most likely remain interested after the presentation if they have enough time to digest everything you say.
Another important thing to take note of in webinar statistics is the number of downloads. If you are planning on using your webinar as a tool for email marketing, there is no doubt that this is something you want to target. Emails can be split up into separate segments or sent all at once if you so choose. This means you can run your emails at specific times of the week, such as during the morning or afternoon, which correspond with the times when people are more likely to be working or schooling. This is a great opportunity to utilize promotional emails and capture names that people will remember very easily, and it also gives you the opportunity to make your subscribers to open up their email accounts.
But what if your goal is not to use emails to market your products? Attendees do not always want to open their email accounts, and if they do, how long will they open them? As a matter of fact, several studies have shown that webinar attendees are usually idle for a minimum of 15 days, so you should plan on scheduling your events at least one week in advance. Schedule your webinar to start at approximately the same time every day. Remember, the earlier you set your schedule, the better your webinar statistics will be.
What You Should Know About Webinar Statistics
If you are using webinar software to record your events, another important webinar statistics show to expect are that your viewers do not spend an equal amount of time at each site they visit. Keep track of how long your viewers spend at each site, and use this information to segment your audience. For instance, sites that have a high bounce rate may be less interesting to your audience than sites that have a lower bounce rate. Keep these things in mind, and you will find it easier to sell your products or services to your audience.
One webinar statistics that is a great way to determine if your marketing strategy is working is the average attendance rate. If people are not staying on your site for more than a few minutes, chances are they are not finding what they are looking for. You should keep track of the average attendance rate at your events and determine where you are falling short of your goals. If the number of people registered on your invitation site is higher than the average attendance rate, you may need to make some adjustments to your strategy. This is a great way to find out which webinar platforms are better suited for your needs.
The fourth webinar statistics that you should look at is the number of people that have attended your events. While it is easy to assume that people will always want to attend your events, there are definite times when people become distracted by other things, such as work, or family, and may not remember everything that was discussed during your Tuesday or Wednesday webinar. Use these webinar statistics to see how many people registered for your events on Wednesdays and Tuesdays, and how many people have actually showed up to your events on those days. Do not allow your webinar to become a non-attendance event. Make sure that your audience feels comfortable that they can participate in your webinar, even if it is a short one.
The last set of webinar statistics that you should look at closely is the amount of time that your visitors spend in your website. People tend to either spend several hours in your website, or just a few minutes. This webinar hosting statistics is important because it can help you determine whether or not your website is an effective tool for promoting your products or services. If your website has a very low conversion rate, then you need to seriously consider making a change to your webinar hosting services. The average time that people spend in a website is only a few minutes, so a small percentage of your visitors may be spending half an hour or more in your website. If you are not getting an audience of this size, then you should seriously consider making a change to your webinar hosting services.
Overall, the most important webinar statistics that you should use are the ones that tell you how many people have attended your events, and how many people have actually shown up. The number of people who did not attend your events is very telling, because it tells you that people are either not really interested or they are not motivated enough to make it to your event. When you look at these statistics, you can see how you can improve your chances of getting more people to your events by offering incentives, changing the format of the events, and even by having some guests that do not really enjoy attending your events. Knowing how many attendees you have will help you decide whether or not to host an event in the future, which can be beneficial if you are getting a high percentage of event attendees.
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